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That’s right. Of their 200,000 square feet space on 5th Avenue in New York City, only 10% of Grey’s World Corporate Headquarters includes traditional offices. The rest? Wide open.

According to an article in the New York Times:

Tor Myhren, the chief creative officer of Grey New York, the largest subsidiary, said the change was essential to foster transparency and collaboration. “Grey was a symbol of what advertising used to be: very slow and not very nimble,” Mr. Myhren said. “We’ve created a faster environment, one that is more open and collaborative. This space reflects what’s happening in the digital world.”

It did not come without challenges however. Just to name a few:

  • Having to drastically condense files and possessions
  • Embracing the loss of privacy
  • Getting used to the noise factor
  • Even having to consider lunch choices because of permeating odors


In the video below, MediaBistro TV’s “Cubes” gives a great tour of what used to be the Toy Center of America – and now home to Grey’s 932 employees. They talk about the challenges as well as the advantages of the “open office concept” for their company.

How do you feel about the open space concept?