Collaborative Spaces

COLLABORATIVE OFFICES are working environments that allows people to work in multiple ways. Collaborative spaces are not built simply by putting people next to one another – but are instead an intentional space with the tools necessary for collaborative activities.

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The most common types of collaborative spaces include large monitors to display information, video conferencing technology, wall-sized whiteboards, shelves and tables where materials can be displayed and casual lounge seating.

For Lippe Taylor, Only an Office That Looks Nothing Like an Office Will Do


Lippe Taylor, a New York PR agency, is totally focused on marketing to women. And their 17,000 sq. ft. offices on Park Avenue make you feel right at home in a whimsical and relaxing fashion. This was the goal of founder and CEO, Maureen Lippe, who doesn’t think an office should look like an office.

Below are just a few things we noticed as we took Media Bistro’s Cubes video tour that not only take the office-out-of the-office, but subtly remind employees and visitors who their client is – the female.

  • Portrayals of Wonder Woman, their mentor and mascot, spotted throughout the office
  • Living room fully furnished by IKEA
  • CEO’s office filled with lots of wood and designer fabrics and surrounded by glass for transparency
  • Hanging paper-note chandelier for leaving messages
  • Open spaces bordered with windows to allow the sun to spill in
  • Sweeping pod areas that provide privacy, yet are still inviting for collaboration with co-workers
  • Privé Room complete with comfy chair and phone to take care of personal matters
  • Ms. Lippe’s personal collection of mannequins from all over the world, dotted throughout the space
  • A ladies room overflowing with makeup, flat irons and hair dryers
  • Five product closets housing the newest in lipsticks, sprays, nail enamels – all for fun and testing
  • Fashion conference room

Take the video tour with Ms. Lippe yourself. What do you notice that makes this office… not an office?



Today’s Office for Today’s Business

Today's office for today's business

Not only has advancing technology changed the way we do business, it has changed the types of businesses being started. And this requires office environments that allow innovative commerce to flourish. Today’s office for today’s business.



Seamless’ new corporate office in New York City is a great example of a workplace designed to amplify what they do., the largest food ordering platform, now offers menus from 7,500 restaurants, in 37 cities.

This requires offering personal service on a global scale – and that demands a corporate office that is flexible for rapid growth with strength to reach the world.

Media Bistro’s recent episode of Cubes shows how Seamless has successfully created an environment that feeds creativity, sales and service in 28,000 sq. ft, for 125 employees.

Below are just a few things we noticed. Does your business need today’s office?

  • Huge pantry area for restaurants to showcase their great food
  • Huge cafeteria for employees complete with candy machines
  • Interactive TV wall with worldwide weather since the elements have such an impact on food delivery.
  • Open spaces for collaboration
  • 18 conference rooms with Skype capabilities for meetings around the world
  • Leadership tables where pooling resources starts at the top
  • Creative brainstorming rooms with dry-erase walls and even sketch pad tables.
  • Ergonomic chairs throughout to reduce stress, inspire thoughts and increase productivity.
  • Playrooms including ping pong tables, an X-Box and arcades, bring folks together for fun, creativity and brainstorming



The Role That Design Will Play In The New Way of Doing Business


Seven months in the making, “Design the New Business,” is a MUST SEE documentary film that explores how DESIGN could help shape the future of business.

As our world changes, the challenges to businesses increase. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping to solve problems and drive the future.

The creators of Design the New Business are hopeful that the movie will ignite worldwide discussion of design’s potential influence  as businesses move into uncharted territory.

These changes are already evident in our industry with open space plansbenching systems, collaborative workspaces, engaging environments and the list goes on. But if business models do indeed take major shifts toward incorporating “conceptual and creative thinking” into their daily problem solving practices, possible solutions will become excitingly endless for those who plan and design working environments.

The movie includes interviews with a collection of strategic business and design leaders from across the world.

In it, they discuss how businesses are facing never-before experienced problems and using design as a tool to unlock innovation and overcome these challenges.

From the automotive industry to museum wayfinding to enhancements in airline service, leaders discuss how the design process plays a critical role in uncovering solutions to today’s business challenges.

Design the New Business

I see a changing attitude toward business in general. There’s a bit of distrust when it comes to companies as organizations. It’s about credibility. It’s about being authentic. So, companies have a challenge to stay relevant in that mindset. And if you want to stay relevant, you have to be in the places where good conversations, where interactions between people is actually happening, where changes in interaction can be observed. It requires far more openness because the whole design trajectory is not as linear as it used to be. You can’t predict upfront what the end result is going to be. That is the new challenge.
Willem Boijens, Head of Research and Development, Océ

Managing complexity is one of the huge opportunities of our time.
Rich Radka, Partner, Claro Partners

Business schools are doing more design thinking and design schools are doing more business thinking.
Frido Smulders, Director of Strategic Product Design, Delft University of Technology

Below is the impressive list of interviewees and companies you will hear speak.

  • Alexander Osterwalder
  • Claro Partners
  • Delft University of Technology
  • Design Thinkers
  • Engine Service Design
  • IN10
  • Intel
  • FH Münster
  • Océ
  • Philips Design
  • Proto Partners
  • Virgin Mobile
  • Volkswagen
  • Zilver Innovation


What did you think about the movie? Will companies embrace creative thinking or will they be forced to?

The Design The New Business project was initiated and produced by Erik Roscam Abbing of the design thinking consultancy Zilver innovation and 6 students from all over the world, studying strategic design at the Delft University of Technology.