Seven months in the making, “Design the New Business,” is a MUST SEE documentary film that explores how DESIGN could help shape the future of business.
As our world changes, the challenges to businesses increase. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping to solve problems and drive the future.
The creators of Design the New Business are hopeful that the movie will ignite worldwide discussion of design’s potential influence as businesses move into uncharted territory.
These changes are already evident in our industry with open space plans, benching systems, collaborative workspaces, engaging environments and the list goes on. But if business models do indeed take major shifts toward incorporating “conceptual and creative thinking” into their daily problem solving practices, possible solutions will become excitingly endless for those who plan and design working environments.
The movie includes interviews with a collection of strategic business and design leaders from across the world.
In it, they discuss how businesses are facing never-before experienced problems and using design as a tool to unlock innovation and overcome these challenges.
From the automotive industry to museum wayfinding to enhancements in airline service, leaders discuss how the design process plays a critical role in uncovering solutions to today’s business challenges.
I see a changing attitude toward business in general. There’s a bit of distrust when it comes to companies as organizations. It’s about credibility. It’s about being authentic. So, companies have a challenge to stay relevant in that mindset. And if you want to stay relevant, you have to be in the places where good conversations, where interactions between people is actually happening, where changes in interaction can be observed. It requires far more openness because the whole design trajectory is not as linear as it used to be. You can’t predict upfront what the end result is going to be. That is the new challenge.
Willem Boijens, Head of Research and Development, Océ
Managing complexity is one of the huge opportunities of our time.
Rich Radka, Partner, Claro Partners
Business schools are doing more design thinking and design schools are doing more business thinking.
Frido Smulders, Director of Strategic Product Design, Delft University of Technology
Below is the impressive list of interviewees and companies you will hear speak.
- Alexander Osterwalder
- Claro Partners
- Delft University of Technology
- Design Thinkers
- Engine Service Design
- FH Münster
- Philips Design
- Proto Partners
- Virgin Mobile
- Zilver Innovation
What did you think about the movie? Will companies embrace creative thinking or will they be forced to?
The Design The New Business project was initiated and produced by Erik Roscam Abbing of the design thinking consultancy Zilver innovation and 6 students from all over the world, studying strategic design at the Delft University of Technology.